1 The athlete does not stand out from the environment (subject competes with surroundings). 2 When selecting a potential location, consider any possible distractions. Here the strong lines overpower the athlete. 3 This is a great example of an environment that is too busy. The lighting is poor, and angle and distance don’t emphasize the action. 4 The athlete appears to be unfocused and not actually doing an activity. The use of makeup is clearly visible - a more natural look is preferred. photography / don’ts 1 Can’t see product 2 Scene setup 3 Too busy 4 Too posed, over stylized page 19
New Balance Brand Book Page 20 Page 22