welcome Global Brand Guideline Contacts Marketing Services Manager Catherine Jakaitis [email protected] 617-746-2233 Asia/Pacific Representative Qing Ni [email protected] Senior Graphic Designer Michael Hutto [email protected] 617-746-2402 Europe Representative Graham Dicken [email protected] +44 1925 423000 Int’l Marketing Services Coordinator Angus Treloar [email protected] 617-779-7534 Latin America Representative Fernando Cano [email protected] (54-9-11) 5009 4715 page 02 This booklet's purpose is to explain and encourage all New Balance associates, partners and suppliers to participate in maintaining the New Balance Brand Identity as set out on the following pages. Key to the growth of the New Balance brand is its consistency in the marketplace, and the vital support of everyone involved in maintaining its presence on a daily basis. That said, the brand that endeavors to be everything to everyone inevitably ends up meaning nothing. Indeed, it’s this principle on which our company was founded. The true value and spirit of New Balance is found in the mindset of the athletes that wear our products and perform at their highest ability. There's a basic honesty to our products, they are built to perform and to improve performance, and we hope that through all our communications this message is reinforced.