page 1 2001 New Balance acquires PF Flyers, one of the most popular sneakers of the 50s and 60s. BFGoodrich developed the Posture Foundation insole (as a safe-guard against flat feet) in 1933 and created the PF Flyers brand in 1937. With a fashionable range of reissue and modern styles, New Balance takes the PF spirit of play, comfort and design to the next level. 2003 New Balance signs six licensees to help us enter and expand within key product arenas including: kid’s apparel, fitness equipment, eyewear, headwear, shoe and apparel care, and socks. 2004 New Balance launches Aravon comfort performance footwear. Presented in everyday, office and sandal collections, these casual shoes blend technologically advanced cushioning, stability and support with sophisticated style and craftsmanship. After joining forces in 2003 to create the world’s first lacrosse-specific footwear, New Balance acquires Warrior Lacrosse. Founded in 1993 by former lacrosse champion Dave Morrow, the company is a premier manufacturer of performance-oriented lacrosse products of youthful expression and unparalleled style. A seventh licensee signs on to develop sport bags for New Balance. 2005 New Balance welcomes two new licensees, one for shoelaces, one for outerwear. 2006 New Balance celebrates its Centennial year!