page 14 achieve A. Portraits at the moment of achievement, rest, elation B. Achieving Personal Best C.Emotion in action – In the Moment take me there A. I want to be running, walking, [insert your activity here] there. performance A. Full body in motion B. Highlight footwear in motion on body C. Highlight apparel in motion on body product A. Catalog B. Co-op C. Beauty a. Detail b. In the environment (non-performance) c. In the studio All photography should fall into one of these four stylistic buckets: photography / what to look for
New Balance Brand Book Page 15 Page 17