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By using these six core brand truths to define the New Balance design vocabulary, all Brand Categories will carry clear and consistent messaging across all platforms. These words should guide design decisions while allowing for creative exploration. new balance brand model page 07 Attrib u tes Perso n ality Pro m ise So u rce of A u thority Genuine Authentic Sports Innovative Trusted Global Honest Genuine Balanced Creative Humble Independent Spirit Consistent Performance Socially Responsible Best Fit Quality Heritage Authentic Domestic Manufacture Fit Experts Privately Owned

New Balance Brand Book - Page 9 New Balance Brand Book Page 8 Page 10