Co-Branding Guidelines: Feeding America As a proud member of the Feeding America network, NTFB has the privilege of using the Member of Feeding America signature on our marketing and advertising materials. Feeding America updated their logo colors in October 2020. NTFB Member Lockups Feeding America’s 25% Rule. In the “Member of” logo lock-ups, the Feeding America logo should always be 25% of the size of the Food Bank’s logo. Note: White and black versions of Feeding America logo always need a break in the wheat stalk Feeding America Logo Colors NEW* OLD Brand Orange Brand Green PMS 138 PMS 574 PMS 144 C/U PMS 371 C/U 233r 121g 0b 83r 104g 43b CMYK 0/54/200/1 CMYK 49/22/85/58 0c 50m 100y 0k 53c 14m 89y 43k RGB 222/124/0 RGB 78/91/49 #E98300 #53682B Hex DE7C00 Hex 4E5B31 Clear Space Requirements To make sure the FA logo is always clear and legible, a minimum reproduction size was established. The logo should never be smaller than the recommended size shown on this page. Minimum Size Requirements Clear space is important for ensuring that other elements in a communication do not compete with the brand. These units are consistent across all lockups and 1” 1” 98 px use cases, so follow them closely. CMYK 4-Color Process 1-Color Spot Digital Applications Special Note for Color Printing: NTFB and FA orange and green shades are now different so you will be unable to print using 2 spot colors. Either print in full color (CMYK) or in black and white. NTFB Style Guidelines 7