Obigtech Brand Book

Brand Guideline V1

This guide will help you understand the basics of our identity system. It explains how to use the system and to ensure consistent application of the visual elements in all communications. All partner led creatives must be approved by the Obig brand team. Note:

Trade- mark

Our trademarks are some of the most important parts of our identity. They create coherence and brand recognition across all communications.

Lo go Our logo is a key element of our brand identity, therefore, it is essential that it is always reproduced correctly. It must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding. Only use obig provided digital artwork. Please do not attempt to redraw or alter the logo. Master �iles in a variety of different formats can be acquired from our team or found on our shared drive.

Our logo lockup is only used in the disrupt part of our own communication or when we exist in a context where the nature of our business isn’t obvious. This ensures we tell the customers what we are all about in a rational way. Clearspace 62.811 pt 62.811 pt 62.811 pt 62.811 pt

Our logo lockup is only used in the disrupt part of our own communication or when we exist in a context where the nature of our business isn’t obvious. This ensures we tell the customers what we are all about in a rational way. Symbol

Logo should be white on darker backgrounds and black on lighter backgrounds. Color

Partnership logos should follow clearspace rules. Partnership

Avartar Our avatar contains our symbol. It represents us on multiple platforms from app icon to social media pro�ile icon.

Icon construction Align the logo center vertically and horizontally of the icon. Use a 40.842 by 40.842pt square as the padding to the left and right edge of the icon shape. 40.842 40.842

Typogra- phy

This guide will help you understand the basics of our identity system. It explains how to use the system and to ensure consistent application of the visual elements in all communications.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Graphik LCG Extra Light 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Graphik LCG Light 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Graphik LCG Regular 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Graphik LCG Medium 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Graphik LCG Semibold 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Graphik LCG Bold 0123456789 Graphik Typeface Graphik LCG is our primary typeface. It has been carefully selected to represent the brand and must be used to retain consistency.

Kerning Sometimes letters don’t sit well nicely by default. Kerning is the process of unifying the space between each letter. Any display copy should be kerned to look right. Graphik Kern -40 Graphik Kern -50

Leading As a general rule, text below 50pt will need leading between 100% and 125% of type size. Text below 12pt will need leading between 130% and 140% of the type size. Text below 8pt will need leading between 130% and 140% of type size. We provide the best digital experience. This is a paragraph used to describe things more in detail. It could be used in two or three coloumn layout.

Composi- tion

Regardless of the size, dimension or type of com- munication, we have certain rules of where we want things to be placed. Some things just look better being placed a certain way.

layout Grid guide Type & logo Prototype 12.608 pt 12.608 pt 14.35 pt 16.27 pt This is a paragraph used to describe things more in detail. It could be used in two or three coloumn layout. Partnership logos should follow clearspace rules. Elements We provide the best digital experience. This is a paragraph used to describe things more in detail. It could be used in two or three coloumn layout. We provide the best digital experience.

Column breakdown Our avatar contains our symbol. It represents us on multiple platforms from app icon to social media pro�ile icon.

Simplicity 01 02 03 consistency black, white and blue Our primary brand colors are black, white and blue. They are used to rovide simplicity, clarity and consistency across brand communications. Composition Message

Colors

Our colors are a big part of our brand, especially Obig Black. When people see our colors, we want them to think about obig. We use consistent colors so we can strengten our brand awareness.

RGB - 0 0 0 CMYK - 70 35 40 100 HEX - 000000 Black RGB - 0 0 0 CMYK - 0 0 0 0 HEX - FFFFFF Whit e RGB - 2 3 93 255 CMYK - 85 67 0 0 HEX - 1 75CFF Light blue Primary colors Our primary brand colors are black, white and blue. They are used to provide simplicity, clarity and consistency across brand communications.

RGB - 28 41 217 CMYK - 88 80 0 0 HEX - 1C29D9 Blue RGB - 5 185 112 CMYK - 80 0 81 0 HEX - 05B9 70 Gr een RGB - 255 192 67 CMYK - 0 27 8 7 0 HEX - FF C04 3 Yello w RGB - 255 125 133 CMYK - 0 67 3 7 0 HEX - FF7D85 Red Secondary colors Sometimes letters don’t sit well nicely by default. Kerning is the process of unifying the space between each letter. Any display copy should be kerned to look right.

Brand Ar- chitecture

Secondary colors There are different styles for lockups for sub-brands, products, organisation brands etc. The primary lockup pairs Neurial Grotesk Regular with our “obig” used by organisation brands eg, obigagency. Please take note of the space before the lockups. Primary Lockup primary Graphik LCG Light 10.41pt 10.41pt

Secondary Lockup secondary Graphik LCG light The secondary lockup pairs Neurial Grotesk Light with our “obig” used by organisation brands eg, obigagency.

agency media Sub-brands Sub-brands are the lines of business under the parent brand.

Applica- tion

Collaterals Our primary brand colors are black, white and blue. They are used to provide simplicity, clarity and consistency across brand communications. o i www .obig. tech o i Fr Popoola Emmanuel ontend Engineer P: +234 817985 7180 E: P opoola@obig. tech Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. P: +234 817985 7180 E: P opoola@obig. tech Dear Joe, Business card Letterhead

Collaterals Popoola Emmanuel Frontend Engineer If you found this card please return to the address below or any nearest police station. 5th �loor Oluwatobi house, Allen avenue Ikeja, Lagos, Nigeria Signature

Collaterals

Sticker

Patterns

Assets

For now, Google drive is our digital asset manage- ment tool where we would be storing all our assets. This is where you can �ind our assets.

If you have any questions regarding the �iles, please reach out to [email protected]. In the drive, this will show in the namings of the assets. Obig_Logo Black SVG, PNG, EPS White SVG, PNG, EPS Obig agency_Logo Black SVG, PNG, EPS White SVG, PNG, EPS Typography Graphik Typeface Zip �ile Assets location