01 WHY FREEMIUM WORKS FOR for you if you know how to properly utilize POST-CAPITALISM them/set them up to succeed and help you.) “Information wants to be free.” If your product Subscription works well, too. One flat, is so good, you can give some of it away for reasonable cost for a whole bevy of access. free as its own form of advertising, go for Netflix is the godfather here. (Far more so it. All products improve from having more than Spotify, because Netflix has created users. Take Evernote: let’s say it has 10,000 profitability while being a friend to artists, vs. paying clients (mostly organizations) and Spotify, who robs them blind.) Adobe Creative 1,000,000 non-paying clients. The paying Cloud has done gang-buster. And once you clients benefit, because the tool’s widely create something valuable enough that adopted. All Microsoft and Apple software I pay to buy the new Photoshop updates as has grown in profitability only when widely they happen via a flat monthly fee, you can adopted. Machine learning means that more see add-ons, too. That’s why Adobe bought people using a tool, querying a tool, offering Behance. They bought the community for the suggestions for a tool only serve to make it graphic designer because they already made better. (In a way, all those free users can work the tool for the graphic designer. They want 148
OgilvyRED Future of Work Flipbook Page 140 Page 142