Omnisend Brand Book

Meet Brand guidelines & visual use cases

01. Logotype

Structure

Clear space Digital Print

Minimal size Digital Print

Colour Light Backgrounds Dark Backgrounds

Dos & don’ts • Never rotate the logotype. • Never use any additional effects or styles on the logotype. • Never change the proportions and original colours of the logotype. • Avoid multi colored backgrounds to keep the logotype readable and minimal. Logotype can be placed on the photograph, but never on illustration / pattern / etc. • Never put the logotype on a background that is low contrast.

App Icon The icon is used in applications and formats where the full logotype gives less recognition and becomes too small to use. This is the primary icon option. As the icon is used for different platforms, square corners may appear. Some of the app icon use cases include featuring Omnisend in product review sites, app stores and other product directories.

02. Colors

Colors #000000 Black (used only for logo) RGB 0 / 0 / 0 CMYK 0 / 0 / 0 / 100 #555C66 #42C299 #FF5B5D #E4C8B4 #FFFFFF RGB 85 / 92 / 102 RGB 66 / 194 / 153 RGB 255 / 91 / 93 RGB 228 / 200 / 180 RGB 255 / 255 / 255 CMYK 65 / 51 / 42 / 32 CMYK 67 / 0 / 52 / 0 CMYK 0 / 76 / 53 / 0 CMYK 11 / 23 / 29 / 1 CMYK 0 / 0 / 0 / 0 Grey Green Red Brown White #CFCFD0 #EBF8F3 #FFEEEE #F3EADF #FDFBF8 RGB 207 / 207 / 208 RGB 235 / 248 / 243 RGB 255 / 238 / 238 RGB 243 / 234 / 223 RGB 253 / 251 / 248 CMYK 22 / 16 / 16 / 1 CMYK 10 / 0 / 7 / 0 CMYK 0 / 10 / 5 / 0 CMYK 6 / 8 / 14 / 0 CMYK 1 / 1 / 3 /0 Bright grey Light green Light red Light brown Nude

03. Typography

Typography Omnisend headlines are set in GT Pressura Light and / or Bold font. When using GT Pressura to create headings for Omnisend, always typeset it with optical kerning and set the tracking to 0 (for font size lower than 32 pt) or -10 (for font size 32 pt and bigger). GT Pressura font for downloading (TTF)

Typography Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Paragraph and all other texts are set in Roboto. Mostly Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Roboto Light and Roboto Medium should be used as a main Vv Ww Xx Yy Zz 0123456789 font pair. Though depending on font size and medium where these fonts are used Roboto Regular and Roboto Bold could be used as well. Roboto Light Lorem ipsum dolor sit amet. Roboto Regular Sed diam nonummy nibh eui. Roboto Medium Tincidunt ut laoreet dolore. Roboto font for downloading (OTF) Roboto Bold Aliquam erat volutpat wisi eni.

Typography Main examples of type specimen

Typography Main examples of type specimen

Typography Lorem ipsum dolor sit amet consectetuer adipiscing elit sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit Elit sed diam nonummy amet consectetuer nibh euismod tincidunt ut adipiscing elit sed diam laoreet dolore magna. All texts should be in Omnisend Grey, Green or White. Other brand colors could be used only in special cases where text in grey, green or white are in low contrast with the background. Ut wisi enim ad minim Nibh euismod tincidunt ut veniam, quis nostrud laoreet dolore magna exerci nibh euismo. aliquam erat volutpat. Elit sed diam nonummy Lorem ipsum dolor sit nibh euismod tincidunt ut amet consectetuer laoreet dolore magna. adipiscing elit sed diam.

Make marketing relevant (and keep Omnisend brand consistent while at it)