Oracle Brand Book

Oracle PartnerNetwork Brand Guidelines

Oracle ParTNerNeTWOrK braNd GuideliNes Table OF cONTeNTS Oracle PartnerNetwork Program 5 introduction 6 Branding Opportunities for Partners OPN Program logos 7 Correct usage 8 unacceptable usage 9 Relationship spacing 10 Color Palette 11 Typography 12 OPN Membership logos • Clear space • Minimum size • Color and Background usage 16 OPN specialized logos • Clear space • Minimum size • Color and Background usage 2

Oracle ParTNerNeTWOrK braNd GuideliNes Table OF cONTeNTS 20 OPN Advanced specialized logos • Clear space • Minimum size • Color and Background usage 24 Oracle Validated integration logos • Correct usage • Clear space • Minimum size • Color and Background usage 29 Oracle Value Added distributor logo • Clear space • Minimum size • Color and Background usage 33 Oracle exastack Ready logos • Correct usage • Clear space • Minimum size • Color and Background usage 39 Oracle Accelerate for Midsize Companies logo • Clear space • Minimum size • Color and Background usage 3

Oracle ParTNerNeTWOrK braNd GuideliNes Table OF cONTeNTS Oracle Product images 44 Correct usage 46 Oracle Product Photography • Clear space • Minimum size • Color and Background usage • unacceptable usage 50 Oracle Box shots • Clear space • Minimum size • Color and Background usage • unacceptable usage 4

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle PartnerNetwork Program introduction Sample logos As a member of Oracle PartnerNetwork (OPN), you can leverage the Oracle brand for added marketing reach and power. You may use logo branding that Oracle has developed exclusively for partners as well as Oracle product images in the form of Oracle-provided product photography and product packaging images (box shots). use of the appropriate Oracle branding for partners allows you to highlight your competency and commitment to delivering customer satisfaction with Oracle and helps create preferences for your solutions and services in the global marketplace. Note: OPN program logos are for use only by Oracle business partners who are qualified OPN members and have authorization to use the Oracle product images and/or OPN program logos appropriate to their level of membership in accordance with a valid written trademark license from Oracle or with the current, applicable Oracle PartnerNetwork Policies. To protect the integrity of the OPN program logos and Oracle product images, it is essential that they be used correctly. You must adhere to the terms of your trademark license and/or the Oracle PartnerNetwork Policies and the following guidelines when using any of these Oracle brand properties. 5

Oracle ParTNerNeTWOrK braNd GuideliNes Branding Opportunities for Partners OPN offers the following branding opportunities for partners, Validated integration: OPN allows you to indicate specific including program logos and Oracle product images. Oracle products with which you have integrated solutions. OPN offers several product-area logos for your use in this OPN Program logos category. For guidelines on using Oracle Validated integration Partners must meet specific criteria for attaining the various logos, see page 21. levels listed below. For specifics about these levels and their related criteria, visit oracle.com/partners. Value Added distributor: OPN provides an opportunity for value added distributors (VAds) to brand their special Membership level: OPN offers five membership levels— relationship with Oracle. The Oracle Value Added distributor diamond, Platinum, Gold, silver, and Remarketer—along logo allows partners to indicate the nature of their business with several product- and solution-specific specializations. relationship with Oracle. For guidelines on using the Oracle OPN provides diamond, Platinum, Gold, and silver partners Value Added distributor logo, see page 26. with branding based on their respective membership level; partners earning OPN specialized levels are provided additional exastack Ready: The Oracle exastack program enables OPN specialized logos. For guidelines on using membership Oracle independent software vendor (isV) partners to logos, see page 9. leverage a scalable, integrated infrastructure to deliver their applications tuned, tested, and optimized for high specialized: OPN allows you to indicate specifics about the performance. For guidelines on using the Oracle exastack areas of Oracle in which your company has met established Ready logo, see page 30. criteria. OPN offers several competency areas with related OPN specialized logos for your use. For guidelines on Oracle Product Images using OPN specialized logos, see page 13. Qualified Oracle partners may use Oracle-provided product Advanced specialized: OPN also offers several competency photographs and product packaging artwork (box shots) to areas with related OPN Advanced specialized logos for your indicate those Oracle products or services they are licensed use, specifying the areas of Oracle in which your company has to resell. For guidelines on using Oracle product images, met established criteria for this level. For guidelines on using see page 39. OPN Advanced specialized logos, see page 17. 6

Oracle ParTNerNeTWOrK braNd GuideliNes OPN Program logos Correct usage • You may use only those OPN program logos appropriate to All materials displaying OPN program logos must display your membership level. those logos in a subordinate manner to your company name/logo. OPN program logos must be displayed as • OPN program logos may be used only to show that you prominently as any other third-party relationship logos are an OPN member. You may not use OPN program logos displayed on your materials. All materials that include an in any manner that misrepresents your relationship with OPN program logo and a trademark credit line for your Oracle or is otherwise misleading. trademarks must also include the following trademark • OPN program logos may be used only on presale marketing credit line: “Oracle and Java are registered trademarks of materials (for example, advertisements, company Oracle and/or its affiliates.” exempt from this requirement brochures, trade show banners, and product collateral), are business cards and letterhead. stationery systems (business cards, letterhead), and your • You must use artwork supplied by Oracle and follow the Website. You may not use OPN program logos on materials graphic standards for use of OPN program logos as set that promote products or services that are unrelated to forth in this document (including color, size, placement, and Oracle’s products or services. clear-space guidelines). You may not change the color or • OPN program logos and the term Oracle cannot appear font of OPN program logos, take them apart, combine them to be part of your trademarks, company name, product with any other words or graphics, translate them, change name, or service name. Moreover, OPN program logos their proportions, animate them, morph them, or otherwise may not be displayed on products, product labels, or alter them in any way. product packaging. (For exceptions, see “Oracle Validated • You may not use OPN program logos in any manner that integration logos Correct usage,” on page 21.) reflects negatively on Oracle. • Materials on which you use OPN program logos must • Partner use of all Oracle logos must adhere to guidelines clearly indicate that you are independent from Oracle. posted at oracle.com/us/legal/third-party-logos/index .html and at oracle.com/partners/secure/marketing/ download-logos/index.html. 7

Oracle ParTNerNeTWOrK braNd GuideliNes unacceptable usage design and usage standards ensure that the OPN program brand is instantly recognizable however and wherever it is used. You must follow brand guidelines carefully and avoid unauthorized variations such as those displayed at left. do not animate or alter OPN program logos do not place the logo at an angle. in any way. do not put OPN program logos within do not add drop shadows to OPN any other shapes or logos. program logos. INTENSIVE do not combine OPN program logos with do not make a pattern out of the logo. any other words, logos, or graphics to create a new logo. Build Your Professional Credibility with do not use OPN program logos in do not place OPN program logos over running copy or in a headline. four-color photography or illustration that impairs legibility. 8

Oracle ParTNerNeTWOrK braNd GuideliNes Relationship spacing x When placing the Oracle Value Added distributor, OPN x [x] is equal to the height xxx X membership, specialization, and integration logos next to of the O in Oracle. each other, you must keep an established amount of space between the logos. The space [x] should be equal to three times the height of the Oracle signature, as shown at left. x x [x] is equal to the height X of the O in Oracle. x x x 9

Oracle ParTNerNeTWOrK braNd GuideliNes Color Palette Oracle red Color and typography are two of the most effective elements Pantone PMs 485 for ensuring a clear and consistent presentation of the Oracle Process 0C, 100M, 100Y, 0K brand identity and are essential to maintaining a strong RGB 255R, 0G, 0B worldwide brand. Hex FF0000 Oracle’s official color palette consists of PMs 485, PMs Cool Gray 11, and black. Consistent use of the official color palette is essential. black Process 0C, 0M, 0Y, 100K RGB 0R, 0G, 0B Hex 000000 Oracle Gray Pantone PMs Cool Gray 11 Process 0C, 0M, 0Y, 60K RGB 127R, 127G, 127B Hex 7F7F7F 10

Oracle ParTNerNeTWOrK braNd GuideliNes Typography Univers 55 Consistent use of Oracle’s official typefaces is fundamental to the Oracle brand identity. When used consistently, these Uni vers 55 Italic typefaces help unify and strengthen Oracle communications. Univers 65 The Oracle brand identity features two typeface families: Univ ers 65 Italic univers and Garamond. These typefaces visually reinforce the Oracle brand. Garamond 3 Note that for Microsoft Word and Microsoft PowerPoint applications, Oracle recommends using Arial and Times Garamond 3 Italic Regular in place of univers and Garamond. Garamond 3 Bold Garamond 3 Bold Italic Arial Regular* * Times Regular *For use in Microsoft Word and Microsoft PowerPoint. 11

Oracle ParTNerNeTWOrK braNd GuideliNes OPN Membership logos OPN offers five membership levels—diamond, Platinum, Gold, silver, and Remarketer—along with several product- and solution-specific specializations. Oracle PartnerNetwork provides diamond, Platinum, Gold, and silver partners with branding for their respective membership level; partners earning OPN specialized levels are provided additional OPN specialized logos (see page 13). depending on your level of membership, you will be authorized to use and have access to the appropriate set of logos and will be able to download them The Jiaguwen (chinese) versions shown below are to be used only in the People’s republic of china. from oracle.com/partners. The membership partner logos are based on the Oracle signature and include a descriptive name that identifies each Oracle-branded membership level. each logo was created using the corporate fonts and color palette. The Jiaguwen (Chinese) versions shown at left are to be used only in the People’s Republic of China. 12

Oracle ParTNerNeTWOrK braNd GuideliNes Clear space x OPN membership logos should never compete visually Clear space [x] is equal to X with other graphic elements. use established minimum the height of the O in Oracle. clear-space guidelines at all times. x Clear space [x] is equal to the cap height of the O in the x Oracle signature. That distance should be used to set off Clear space [x] is equal to X the logo both horizontally and vertically from other elements. the height of the O in Oracle. Never use less than the minimum clear space. see clear x space defined by x in the example at left. 13

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size OPN membership logos should always be large enough to ensure legibility. To ensure that the logo is prominent and readable at reduced sizes, please observe the minimum-size 17.5 mm 57 pixels requirements in all media. 0.6965 in The minimum size is measured by the width of the Oracle signature. in printed materials, the Oracle signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle signature must be no less than 57 pixels in width. 17.5 mm 57 pixels 0.6965 in For business cards only, due to their smaller size, logos may be reduced so that the Oracle signature is 14.5 mm or 0.5709 exception: business card Minimum Size inches in width. Preferred positioning of the OPN membership logo is in the lower-left corner of the business card. see the Positioning section of these guidelines for an example. 14.5 mm 0.5709 in 14

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) OPN membership logos are designed with PMs 485 and black. There is also a black-and-white (one-color) option for specific applications, such as newspaper advertising. The color logo on a white background is always preferred. using the logo on black or dark backgrounds is acceptable but not recommended. Most importantly, make sure the OPN membership logos are always legible. Note: The black backgrounds displayed at left are for staging purposes only, to illustrate how the OPN membership logos appear when placed on a black background, and are not part black-and-White (White background) black-and-White (black background) of the logo. Trademark basics and credit line All print advertising, brochures, and other corporate collateral bearing any of the OPN membership logos must credit ownership of the Oracle trademark to Oracle. The following credit line should be used: “Oracle and Java are registered trademarks of Oracle and/or its affiliates.” exempt from this requirement are business cards and letterhead. Translation or localization of OPN membership logos is not allowed. These logos should be used only as shown. 15

Oracle ParTNerNeTWOrK braNd GuideliNes OPN specialized logos Sample logos in addition to the appropriate OPN logo for your membership level, Oracle offers branding that indicates your level of Oracle-specific technical competency. These OPN specialized logos brand your company as one that is recognized by Oracle and preferred by customers in your area(s) of specialization. The OPN specialized partner logos are based on the Oracle signature and include the partner membership logo along with a descriptive name that identifies each Oracle-branded area of specialization. each logo was created using the corporate fonts and color palette. Partners may qualify for more than one OPN specialized logo. 16

Oracle ParTNerNeTWOrK braNd GuideliNes Clear space X OPN specialized logos should never compete visually Clear space [x] is equal to X with other graphic elements. use established minimum the height of the O in Oracle. clear-space guidelines at all times. X Clear space [x] is equal to the cap height of the O in the Oracle signature. That distance should be used to set off the logo both horizontally and vertically from other elements. X Never use less than the minimum clear space. see clear Clear space [x] is equal to X space defined by x in the examples at left. the height of the O in Oracle. X 17

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size OPN specialized logos should always be large enough to ensure legibility. To ensure that the logo is prominent and readable at reduced sizes, please observe the minimum-size requirements in all media. 17.5 mm 57 pixels The minimum size is measured by the width of the Oracle 0.6965 in signature. in printed materials, the Oracle signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle signature must be no less than 57 pixels in width. For business cards only, due to their smaller size, logos may be reduced so that the Oracle signature is 14.5 mm or 0.5709 17.5 mm 57 pixels inches in width. Preferred positioning of the OPN specialized 0.6965 in logo is in the lower-left corner of the business card. see the Positioning section of these guidelines for an example. exception: business card Minimum Size 14.5 mm 0.5709 in 18

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) OPN specialized logos are designed with PMs 485 and black. There is also a black-and-white (one-color) option for specific applications, such as newspaper advertising. The color logo on a white background is always preferred. using the logo on black or dark backgrounds is acceptable but not recommended. Most importantly, make sure the OPN specialized logos are always legible. Note: The black backgrounds displayed at left are for staging purposes only, to illustrate how the OPN specialized logos appear when placed on a black background, and are not part of the logo. black-and-White (White background) black-and-White (black background) 19

Oracle ParTNerNeTWOrK braNd GuideliNes OPN Advanced specialized logos Sample logos in addition to the appropriate OPN logo for your membership level, Oracle offers branding that indicates advanced levels of Oracle-specific technical competency. These OPN Advanced specialized logos brand your company as one that is recognized by Oracle, has 50 or more Oracle-certified implementation specialists on staff, and is preferred by customers in your area(s) of specialization. The OPN Advanced specialized partner logos are based on the Oracle signature and include the partner membership logo along with a descriptive name that identifies each Oracle- branded area of specialization. each logo was created using the corporate fonts and color palette. Partners may qualify for more than one OPN Advanced specialized logo. 20

Oracle ParTNerNeTWOrK braNd GuideliNes Clear space x OPN Advanced specialized logos should never compete Clear space [x] is equal to X visually with other graphic elements. use established the height of the O in Oracle. minimum clear-space guidelines at all times. x Clear space [x] is equal to the cap height of the O in the Oracle signature. That distance should be used to set off the logo both horizontally and vertically from other elements. x Never use less than the minimum clear space. see clear Clear space [x] is equal to X space defined by x in the examples at left. the height of the O in Oracle. x 21

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size OPN Advanced specialized logos should always be large enough to ensure legibility. To ensure that the logo is prominent and readable at reduced sizes, please observe the minimum-size requirements in all media. 17.5 mm 57 pixels The minimum size is measured by the width of the Oracle 0.6965 in signature. in printed materials, the Oracle signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle signature must be no less than 57 pixels in width. For business cards only, due to their smaller size, logos may be reduced so that the Oracle signature is 14.5 mm or 0.5709 17.5 mm 57 pixels inches in width. Preferred positioning of the OPN Advanced 0.6965 in specialized logo is in the lower-left corner of the business card. see the Positioning section of these guidelines for an example. exception: business card Minimum Size 14.5 mm 0.5709 in 22

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) OPN Advanced specialized logos are designed with PMs 485 and black. There is also a black-and-white (one-color) option for specific applications, such as newspaper advertising. The color logo on a white background is always preferred. using the logo on black or dark backgrounds is acceptable but not recommended. Most importantly, make sure the OPN Advanced specialized logos are always legible. Note: The black backgrounds displayed at left are for staging purposes only, to illustrate how the OPN Advanced specialized logos appear when placed on a black background, and are not part of the logo. black-and-White (White background) black-and-White (black background) 23

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle Validated integration logos Sample logos in addition to the appropriate OPN logo for your membership and specialization levels, Oracle offers branding for partners that offer validated integrations with specific Oracle products. OPN partners are rapidly taking advantage of the Oracle Validated integration program, which provides validation testing for the integration of partner solutions with Oracle e-Business suite; Oracle CRM On demand; and any other Oracle application family including Oracle’s Peoplesoft, Jd edwards enterpriseOne, Jd edwards World, and siebel applications. Get Validated. learn the benefits of this program and the criteria for earning the distinguished Oracle Validated integration recognition. Validation also fulfills one of the business criteria for OPN specialized with Oracle Applications. if you are a partner with a validated integration and eligible for Oracle Validated integration branding, you can maximize your marketing by using the Oracle Validated integration logo on such assets as your collateral, Oracle solutions Catalog profile, Website, advertising, stationery, business cards, and signage. Oracle Validated integration partner logos were developed to bring a common look and feel to OPN’s integration areas. They are based on the Oracle signature and include a descriptive name that identifies each Oracle-branded integration area. each logo was created using the corporate fonts and color palette. 24

Oracle ParTNerNeTWOrK braNd GuideliNes Correct usage Oracle Validated integration logos may be used only to show that your product is integrated with Oracle software. do not use Oracle Validated integration logos in a manner that is false or misleading, could reflect negatively on Oracle, or suggests that your product or service has been produced or warranted by Oracle. • You may display Oracle Validated integration logos only on marketing materials (for example, Web pages, trade show banners, advertisements, data sheets, and product packaging) that are specific to your product that is integrated with Oracle software. • Oracle Validated integration logos and the term Oracle cannot appear to be part of your trademarks, company name, product name, or service name. • Materials on which you use Oracle Validated integration logos must clearly indicate that you are independent from Oracle. All materials displaying an Oracle Validated integration logo must display that logo in a subordinate manner to and separately from your own names, marks, or logos. • All materials displaying an Oracle Validated integration logo and a trademark credit line for your trademarks or third-party trademarks must legibly display the following trademark credit line: “Oracle and Java are registered trademarks of Oracle and/or its affiliates.” exempt from this requirement are business cards and letterhead. • Partner use of all Oracle logos must adhere to guidelines posted at oracle.com/us/legal/third-party-logos/index.html and at oracle. com/partners/secure/marketing/download-logos/index.html. 25

Oracle ParTNerNeTWOrK braNd GuideliNes Clear space X Oracle Validated integration logos should never compete visually Clear space [x] is equal to X with other graphic elements. use established minimum the height of the O in Oracle. clear-space guidelines at all times. X Clear space [x] is equal to the cap height of the O in the Oracle signature. That distance should be used to set off the logo both horizontally and vertically from other elements. Never use less than the minimum clear space. see clear space defined by x in the example at left. 26

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size Oracle Validated integration logos should always be large enough to ensure legibility. To ensure that the logo is prominent and readable at reduced sizes, please observe the minimum-size requirements in all media. The minimum size is measured by the width of the Oracle 17.5 mm 57 pixels signature. in printed materials, the Oracle signature must 0.6965 in be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle signature must be no less exception: business card Minimum Size than 57 pixels in width. For business cards only, due to their smaller size, logos may be reduced so that the Oracle signature is 14.5 mm or 0.5709 inches in width. Preferred positioning of the Oracle Validated 14.5 mm integration logo is in the lower-left corner of the business card. 0.5709 in see the Positioning section of these guidelines for an example. 27

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) Oracle Validated integration logos are designed with PMs 485 and black. There is also a black-and-white (one-color) option for specific applications, such as newspaper advertising. The color logo on a white background is always preferred. using the logo on black or dark backgrounds is acceptable but not recommended. Most importantly, make sure the Oracle Validated integration logos are always legible. Note: The black backgrounds displayed at left are for staging black-and-White logo (White background) black-and-White logo (black background) purposes only, to illustrate how the Oracle Validated integration logos appear when placed on a black background, and are not part of the logo. 28

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle Value Added distributor logo OPN provides an opportunity for value added distributors (VAds) to brand their special relationship with Oracle. The Oracle Value Added distributor logo allows partners to indicate the nature of their business relationship with Oracle. 29

Oracle ParTNerNeTWOrK braNd GuideliNes Clear space X The Oracle Value Added distributor logo should never compete Clear space [x] is equal to X visually with other graphic elements. use established the height of the O in Oracle. minimum clear-space guidelines at all times. X Clear space [x] is equal to the cap height of the O in the Oracle signature. That distance should be used to set off the X logo both horizontally and vertically from other elements. Clear space [x] is equal to X Never use less than the minimum clear space. see clear the height of the O in Oracle. space defined by x in the examples at left. X 30

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size The Oracle Value Added distributor logo should always be large enough to ensure legibility. To ensure that the logo is prominent and readable at reduced sizes, please observe the minimum-size requirements in all media. 17.5 mm 57 pixels The minimum size is measured by the width of the Oracle 0.6965 in signature. in printed materials, the Oracle signature must be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle signature must be no less than 57 pixels in width. For business cards only, due to their smaller size, logos 17.5 mm 57 pixels may be reduced so that the Oracle signature is 14.5 mm or 0.6965 in 0.5709 inches in width. Preferred positioning of the Oracle Value Added distributor logo is in the lower-left corner of the business card. see the Positioning section of these guidelines exception: business card Minimum Size for an example. 14.5 mm 0.5709 in 31

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (White background) The Oracle Value Added distributor logo is designed with PMs 485 and black. There is also a black-and-white (one-color) option for specific applications, such as newspaper advertising. The color logo on a white background is always preferred. using the logo on black or dark backgrounds is acceptable but not recommended. Most importantly, make sure the Oracle Value Added distributor logo is always legible. Note: The black backgrounds displayed at left are for staging purposes only, to illustrate how the Oracle Value Added distributor logo appears when placed on a black background, and are not part of the logo. black-and-White (White background) black-and-White (White background) 32

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle exastack Ready logos Sample logos The Oracle exastack program from OPN enables Oracle Oracle exastack ready independent software vendor (isV) partners to leverage a Partners may achieve Oracle exastack Ready based on their scalable, integrated infrastructure to deliver their applications support for products including Oracle VM, Oracle solaris, tuned, tested, and optimized for high performance. The Oracle linux, Oracle database, and Oracle Weblogic server program helps isVs run their solutions on Oracle exadata and, in doing so, demonstrate to customers that their database Machine and Oracle exalogic elastic Cloud— applications are available on the latest major releases of integrated systems products in which the software and these products. hardware are engineered to work together. Oracle Partners can leverage the new Oracle exastack program to become By qualifying their applications as Oracle exastack Ready, Oracle exastack Ready and to demonstrate to their customers OPN members demonstrate to customers that they have that their solutions have been fully tested to deliver optimum tested their applications on, and their applications support, performance and reliability. Oracle exadata database Machine and Oracle exalogic elastic Cloud component products including Oracle solaris, Oracle linux, Oracle database, Oracle VM, and Oracle Weblogic server. Once OPN members have achieved Oracle exastack Ready status for one or more applications, they may display the Oracle solaris Ready, Oracle linux Ready, Oracle database Ready, Oracle VM, and Oracle Weblogic Ready logos as appropriate to show that they have tested their applications and that their applications support those Oracle exadata database Machine and Oracle exalogic elastic Cloud component products. 33

Oracle ParTNerNeTWOrK braNd GuideliNes Correct usage The Oracle exastack Ready program includes the use of the • Your use of any Oracle exastack Ready program logo and/ following logos: Oracle solaris Ready, Oracle linux Ready, or benefit is subject to the terms of your OPN agreement, Oracle database Ready, Oracle VM Ready, and Oracle the OPN Policies, and Oracle’s logo and Advertising Weblogic Ready. To be eligible to participate in the Oracle Template Guidelines set forth at oracle.com/partners (log exastack Ready program and to use the applicable logos, in and select Membership / Agreements and Policies). if you must meet the Oracle exastack Ready criteria, available your application product no longer meets all of the Oracle at oracle.com/partners/en/opn-program/oracle-exastack/ exastack Ready criteria, you must stop using the applicable ready/index.html. logo. if you breach any of the requirements set forth above logo Placement or in the OPN Policies, the OPN agreement, or Oracle’s • You may place the applicable Oracle exastack Ready logo logo and Advertising Guidelines with regard to use of any on collateral, on your Website, and on marketing materials Oracle exastack Ready logo, you will remove the logo from (for example, trade show banners, advertisements, data any and all Websites within three business days of the date sheets, and product packaging) that are specific to the of Oracle’s notice to you of such breach, and you will stop product that has qualified for the applicable Oracle exastack distributing collateral containing the logo immediately upon Ready component. Oracle’s notice of such breach. in addition, Oracle may terminate your participation in the Oracle exastack Ready • You may not place the applicable Oracle exastack Ready program and/or Oracle PartnerNetwork, at Oracle’s logo on your software product (e.g., not in splash screens, sole discretion. about screens, help screens, help menus, product media such as a dVd, or product packaging). • do not use Oracle exastack Ready logos in a manner that is false or misleading, could reflect negatively on Oracle, or • You may not place the applicable Oracle exastack Ready suggests that your product or service has been produced or logo on any hardware product. warranted by Oracle. 34

Oracle ParTNerNeTWOrK braNd GuideliNes Correct usage • Oracle exastack Ready logos and the term Oracle cannot • All materials displaying an Oracle exastack Ready logo and appear to be part of your trademarks, company name, a trademark credit line for your trademarks or third-party product name, or service name. trademarks must legibly display the following trademark credit line: “Oracle and Java are registered trademarks of • Materials on which you use Oracle exastack Ready logos Oracle and/or its affiliates.” exempt from this requirement must clearly indicate that you are independent from Oracle. are business cards and letterhead. All materials displaying an Oracle exastack Ready logo must display that logo in a subordinate manner to and • Partner use of all Oracle logos must adhere to guidelines separately from your own names, marks, or logos. posted at oracle.com/us/legal/third-party-logos/index .html and at oracle.com/partners/secure/marketing/ download-logos/index.html. 35

Oracle ParTNerNeTWOrK braNd GuideliNes Clear space x Oracle exastack Ready logos should never compete visually Clear space [x] is equal to X with other graphic elements. use established minimum the height of the O in Oracle. clear-space guidelines at all times. Clear space [x] is equal to the cap height of the O in the x Oracle signature. That distance should be used to set off the logo both horizontally and vertically from other elements. Never use less than the minimum clear space. see clear space defined by x in the example at left. 36

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size Oracle exastack Ready logos should always be large enough to ensure legibility. To ensure that the logo is prominent and readable at reduced sizes, please observe the minimum-size requirements in all media. The minimum size is measured by the width of the Oracle 17.5 mm 57 pixels signature. in printed materials, the Oracle signature must 0.6965 in be no less than 17.5 mm or 0.6965 inches in width. When displayed onscreen, the Oracle signature must be no less exception: business card Minimum Size than 57 pixels in width. For business cards only, due to their smaller size, logos may be reduced so that the Oracle signature is 14.5 mm or 0.5709 inches in width. Preferred positioning of the Oracle exastack 14.5 mm Ready logo is in the lower-left corner of the business card. 0.5709 in see the Positioning section of these guidelines for an example. 37

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) Oracle exastack Ready logos are designed with PMs 485 and black. There is also a black-and-white (one-color) option for specific applications, such as newspaper advertising. The color logo on a white background is always preferred. using the logo on black or dark backgrounds is acceptable but not recommended. Most importantly, make sure Oracle exastack Ready logos are always legible. Note: The black backgrounds displayed at left are for staging purposes only, to illustrate how the Oracle exastack Ready black-and-White logo (White background) black-and-White logo (black background) logos appear when placed on a black background, and are not part of the logo. 38

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle Accelerate for Midsize Companies logo Oracle Accelerate for Midsize Companies provides simple-to- The Oracle Accelerate for Midsize Companies logo can deploy, packaged, enterprise-class, industry-specific software be used in conjunction with the appropriate Oracle solutions to growing midsize organizations. Created and PartnerNetwork partner-level logo. Protecting the integrity provided by Oracle’s expert partners, Oracle Accelerate for of the Oracle Accelerate for Midsize Companies logo by Midsize Companies solutions are designed for fast time to using it consistently and correctly is essential to creating benefit, which means getting the right solution in place quickly, and maintaining a strong worldwide brand identity. This inexpensively, and with a controlled scope and predictable document provides guidelines for correctly using the Oracle returns. The best Oracle Accelerate for Midsize Companies Accelerate for Midsize Companies logo. Only companies solutions are based on Oracle Business Accelerators, whose solutions have been reviewed by Oracle and have which are powerful, cloud-based rapid implementation tools executed the Oracle Accelerate Addendum to the Oracle developed and maintained by Oracle to get you up and running PartnerNetwork Agreement are authorized to display the on a wide range of Oracle applications, both quickly and Oracle Accelerate for Midsize Companies name and logo. reliably. Oracle has more than 280,000 midsize customers— Companies must strictly adhere to these guidelines and to and the number one reason that midsize customers Oracle’s third-party usage guidelines for Oracle trademarks buy Oracle is to grow. To find out more, visit oracle.com/ available at oracle.com/html/3party.html accelerate 39

Oracle ParTNerNeTWOrK braNd GuideliNes Clear space x Clear space [x] is equal to x To ensure the logo does not compete visually with other the cap height of Oracle. graphic elements, you must surround the logo with the established minimum clear space. Clear space [x] is equal to the cap height of Oracle as shown in the diagram at left. Never x use less than the minimum clear space. Clear space is relative x to the overall size of the logo. 40

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size The logo should always be large enough to ensure legibility. By establishing a minimum size, Oracle ensures the logo is always prominent and readable at reduced sizes. The minimum-size measurement refers to the width of Oracle. There is a print (printed materials) and a pixel (onscreen) 17.5 mm 0.689 in. minimum-size requirement. Pixel Minimum Size 57 pixels 41

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) The logo is designed with the use of two colors: Oracle Red and Oracle Black. Please refer to page 2 for color specifics. The use of white backgrounds is preferred. The logo is also designed as a single black-and-white option for specific applications, such as newspapers. This color usage applies to all activity and organization logos. black-and-White (White background) black-and-White (black background) The black background displayed below is for staging purposes only, to illustrate how the logo appears when placed on a background, and is not part of the logo. 42

Oracle ParTNerNeTWOrK braNd GuideliNes unacceptable usage do not change the color of the logo. do not stretch the logo. design and usage standards ensure that the Oracle Accelerate for Midsize Companies logo brand identity is instantly recognizable however and wherever it is used. You must follow brand guidelines carefully and avoid unauthorized variations such as those displayed at left. do not choose a background color that do not use a three-dimensional version of the clashes with the color of the logo. logo in a two-dimensional format. do not choose background colors that offer do not use the logo with a drop shadow. low contrast. always strive for high contrast and legibility. do not place the logo over four-color photography do not distort the logo or place it inside a form or illustration that impairs legibility. or object. do not make a pattern out of the logo. do not use the logo at an angle—it must always be displayed horizontally. 43

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle Product images Sample Product Photograph Oracle PartnerNetwork members may use Oracle product images (Oracle product photographs and product packaging artwork [box shots]) in their promotional materials, for the purpose of highlighting those products or services they recommend, resell, implement, or support through their partner relationship with Oracle and consistent with their member level. To protect Oracle’s intellectual property as well as the integrity of the product images, it is essential that these materials be used correctly and without modification. When you use Oracle product images, or any Oracle trademark, you must follow the Third Party usage Guidelines for Oracle Trademarks at oracle.com/us/legal/third-party-trademarks/index.html and Sample Product box Shot comply with the usage guidelines in this document as well as with the terms of your OPN Agreement, including all applicable Oracle PartnerNetwork policies. (To review these guidelines, log in at oracle.com/partners and navigate to Agreements and Policies). 44

Oracle ParTNerNeTWOrK braNd GuideliNes Correct usage • You may use Oracle product images only for those • Oracle product images cannot appear to be part of Oracle products or services that you recommend, resell, your trademarks, company name, product names, or implement, or support through your partner relationship service names. with Oracle and consistent with your member level. Note: in addition to this restriction, silver-level partners may use • You may not use an Oracle product image in a manner only those Oracle product images identified in the Oracle that suggests that Oracle endorses one of your products 1-Click Technologies for Midsize Companies Knowledge or services. Zone (see oracle.com/partners for details). • When you use an Oracle product image, it needs to be • You must use artwork supplied by Oracle and follow the clear that Oracle is the source of the associated product. Oracle graphic standards included in this document for use All materials that include an Oracle product image and/or a of Oracle product images, including the standards for color, trademark credit line for any trademarks must also include size, placement, and clear space. the following trademark credit line: “Oracle and Java are registered trademarks of Oracle and/or its affiliates.” • Any layout using an Oracle hardware image must also display your OPN membership logo. • use your OPN membership level logo, not an Oracle product image, to identify your membership in the OPN • You may not take Oracle product images apart, crop or use program. (Guidelines for use of the OPN membership level partial components of them, combine them with any other logos are included elsewhere in this document.) words or graphics, translate them, change their proportions, animate them, morph them, change their color or fonts, or • under no circumstances are you permitted to use the otherwise alter them in any way. Oracle corporate logo by itself, as an element separated from a product image in which it may appear. • When using Oracle product images next to other hardware or software images, you must ensure proportional and • You may not use Oracle product images in any manner that balanced sizing is maintained. reflects negatively on Oracle. • To request approved Oracle product images for your • You may not use an Oracle product image to suggest any relationship with Oracle that is not accurate or that creates promotional materials, please go to oracle.com/partners/ any impression that is false or misleading. goto/productimages. 45

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle Product Photography Clear space Clear space [x] is equal to X Clear space [x] is equal to X Two views of Oracle product photography are available for 0.25 in or 12 pixels. 0.25 in or 12 pixels. your marketing materials: a straight, forward-facing view of the product and a three-quarter view showcasing the front and right side of the unit. Oracle product photography should never compete visually with other graphic elements. use established minimum clear-space guidelines at all times. When placing Oracle product photographs in layout, please add a clear space around the physical shape of the product; clear space for print use should be at least 0.25 inches; clear space for online use should be 12 pixels. X X When resizing Oracle product photography, please ensure clear space is proportionally scaled. 46

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size Oracle product photographs should always be large enough to ensure legibility. To ensure that the image is prominent and readable at reduced sizes, please observe the minimum-size requirements in all media. 25.4 mm 72 pixels 1 in The minimum size is measured by the overall height and width of the Oracle product photographs. see minimum sizes as defined by the examples at left. 7.8 mm 22 pixels 0.3 in 25.4 mm 72 pixels 1 in 11 mm 31 pixels 0.5 in 47

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) The preferred background color for Oracle product photographs is white. using Oracle product photographs on black or dark backgrounds is acceptable, but in all cases the Oracle product photographs must be legible. do not use Oracle product photographs on a photographic background. Avoid any use of Oracle product photography on a red background that could be mistaken for Oracle brand identity. color (color background) 48

Oracle ParTNerNeTWOrK braNd GuideliNes unacceptable usage do not change proportions, animate, do not combine Oracle product images When using any Oracle product photograph you must follow morph, or otherwise alter Oracle product with any other words. images in any way. brand guidelines carefully and avoid unauthorized variations such as those displayed at left. SPARC SUPERCLUSTER do not combine Oracle product images do not place Oracle product images on with any other graphics or images. top of any other images. 49

Oracle ParTNerNeTWOrK braNd GuideliNes Oracle Box shots Clear space 2X Oracle product packaging artwork (box shots) should never compete visually with other graphic elements. use established minimum clear-space guidelines at all times. Clear space [x] is equal to the cap height of the O in the Oracle signature. That distance should be used to set off Clear space [x] is equal to X the logo both horizontally and vertically from other elements. the height of the O in Oracle. Never use less than the minimum clear space. see clear space 2X defined by x in the example at left. 50

Oracle ParTNerNeTWOrK braNd GuideliNes Minimum size Print Minimum Size Pixel Minimum Size Oracle box shots should always be large enough to ensure legibility. To ensure that the artwork is prominent and readable at reduced sizes, please observe the minimum- size requirements in all media. 38 mm 1.5 in 110 pixels The minimum size is measured by the overall height and width of the Oracle box shot. in printed materials, the box shots must be no less than 38 mm or 1.5 inches in height and 30.5 mm or 1.2 inches in width. When displayed onscreen, the 30.5 mm 85 pixels Oracle box shots must be no less than 85 pixels in width 1.2 in and 110 pixels in height. 51

Oracle ParTNerNeTWOrK braNd GuideliNes Color and Background usage color (White background) color (black background) The preferred background color for Oracle box shots is white. using Oracle box shots on black or dark backgrounds is acceptable, but in all cases the Oracle box shot must be legible. do not use Oracle box shots on a photographic background. Avoid any use of Oracle box shots on a red background that could be mistaken for Oracle brand identity. color (color background) 52

Oracle ParTNerNeTWOrK braNd GuideliNes unacceptable usage do not take apart, crop, or use partial do not change the color or fonts displayed in When using any Oracle box shot you must follow brand components of Oracle box shots. Oracle box shots. guidelines carefully and avoid unauthorized variations such as those displayed at left. do not translate Oracle box shots. do not place Oracle box shots on top of any other images. 甲骨文 53