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Alex Shevelenko is the award-winning Co-Founder and CEO of RELAYTO AI, host of the Experience-focused Leaders podcast, and a recognized pioneer in marketing, customer experience (CX), and the future of work shaped by AI. Named to the Top 100 Marketing Influencers Index (2024 & 2025) and shortlisted as Cloud Professional of the Year 2026, his work converting static content into interactive experiences has earned 60+ prestigious industry awards, including major category-leader nods from G2, Capterra, and Computing.
Prior to founding RELAYTO AI, Alex drove high-impact growth and strategic design at market-defining giants including SuccessFactors (SAP), Salesforce, Oliver Wyman, and Microsoft, and co-founded Glocal Ex. He holds an MBA from Stanford Graduate School of Business and dual BSE and BA degrees from the University of Pennsylvania, where he supported research for the Dean of Wharton. A frequent voice on the intersection of human attention and digital experience, he is the author of the upcoming book, The Experience Is The Message.
5 Lines about Alex
Alex Shevelenko: Co-Founder & CEO of RELAYTO AI, Host of Experience-focused Leaders pod & Top 100 Marketing Influencer
Expert: Interactive Experience Design (CX/EX), Marketing, Future of Work, AI-powered Content & Cloud Strategy
Founder: RELAYTO & Glocal Ex; former growth strategist at SuccessFactors/SAP, Salesforce, Oliver Wyman, and Microsoft
Academia: Stanford MBA, Penn BSE & BA, and former book research assistant for the Dean of Wharton School
Awards: 60+ digital experience & comms awards, including Cloud Professional of the Year finalist (2026) & G2 Category Leader (9x)
Author: 'The Experience Is The Message', upcoming interactive book on the business of virtual storytelling in the AI era
Experience-focused Leaders Podcast
Stories of engagement across the customer journey
Welcome to the Experience-focused Leaders Podcast, where we bring the most important ideas to life!
Join us each week as we delve into a wide range of topics surrounding experiences and client-centric ideas. Through engaging conversations, we explore the principles, strategies, and insights that drive exceptional customer experiences and business growth.
Why Alex founded RELAYTO AI?
An avid reader and slide-maker, Alex always yearned to bring great ideas to life. He just never dreamed he would do so by engineering a platform that instantly turns static files into interactive, high-converting digital experiences.
The catalyst was a glaring market failure. While every piece of business software evolved to be engaging, the print-optimized PDF remained stuck in the 1990s. Today, there are 10,000 times as many PDFs as web pages*. Yet in our attention-poor world, the PDF is the "coffin" where vital publications, presentations, and pitches go to die on screens.
Alex founded RELAYTO AI to rescue these ideas and transform flat, pre-mobile content into dynamic digital experiences designed for modern humans. (You can see his own pitch at rla.to/pitch, which, naturally, used to be a static PDF).
The impact has been undeniable. Today, global leaders at Accenture, Salesforce, Ogilvy, and PwC use RELAYTO AI to author award-winning interactive content. Supported by its recent selection for the prestigious Scale360.global 2026 cohort, the platform has captured numerous G2 Badges and Category Leader positions (including Digital Sales Rooms, Presentation Management, and Content Experience). Backed by AI, RELAYTO now gets smarter with every document it makes, manages, and measures.
Behind the Story
Despite being trained by world-class minds during his Stanford MBA and Penn/Wharton undergraduate studies, Alex credits his wife and three children as his most demanding and inspiring teachers. (For the record, they are entirely unimpressed by this bio).
Having built cross-border organizations in London, Paris, and San Francisco, Alex now operates 100% virtually. He leverages his saved travel time to write the first interactive, non-fiction book exploring the future of virtual storytelling in the era of AI, behavioral science, and neuroscience.
That is Alex’s story. He built RELAYTO so you can powerfully tell yours.
*Source: Adobe & Netcraft
What's RELAYTO AI?
Super-charge your PDFs with RELAYTO AI...
RELAYTO AI instantly turns conventional PDFs, slides and text into compelling online experiences, fueled by analytics & interactivity.
Founded to advance the art & science of visual storytelling in high-stakes communications, RELAYTO's ultimate goal is to empower 1 billion people to succeed with their ideas.
AUTHOR
The fastest way to build digital experiences. We empower businesses to convert PDFs, presentations and other content into interactive experiences & webpages with instant branding, analytics & more