THE OVERSEAS SCHOOL OF COLOMBO BRAND GUIDELINES THE OVERSEAS SCHOOL OF COLOMBO BRAND GUIDELINES 6 // 26 7 // 26 LOGO, FONTS AND TYPOGRAPHY LOGO CONSTRUCTION, CLEARSPACE AND COMPUTATION The OSC logo comprises of two elements, the logo It is important to keep logo clear of any other graphic elements. To regulate symbol and the logotype. The symbol is a powerful this, an exclusion zone has been established around the logo. This exclusion image which represents the diversity and culture of zone indicates the closest any other graphic element or message can be 0.25 x 0.25 x OSC. positioned in relation to the logo, which has a fixed relationship that should never be changed in any way. The master logo is presented through the use of color, shapes and form. The two corporate colors The Logo are blue and white. Consists of a powerful element evoking culture and diversity. 5 x 2 The colors have been selected according to . 3 x 0 international standards as shown below and can be easily implemented. x 0.25 x 0.25 x The main logo is the dark logo used on a white or colored background. For darker backgrounds, you will find an alternative below. 2) The Logo : Dark version CLEARSPACE Definition Computation DARK VERSION LIGHT VERSION will be used when the background color is - - light colored. Full Logo Whenever you use the logo, it should be surrounded To work out the clear space take the 1/ x 3) The Logo: Light version 3 with clear space to ensure visibility and impact. No height of the logo and divide it in will be used when the background color is graphic elements of any kind should invade it. three. (clear space = Height / 3). dark colored. Recommended formats are: .eps | .ai | .png | .jpg | .tiff X 1/ x 1/ x 3 3 Attention: Use of any stylized, animated, hand drawn or other versions of an official logo is not x permitted. This undermines the logo system and brand consistency. Please consult with 2 3 the design agency if you have any questions 1/ x or need further help. 3 1/ x 1/ x 3 3