THE OVERSEAS SCHOOL OF COLOMBO BRAND GUIDELINES 11 // 26 FONTS PRIMARY SECTION 3 THE FONT The old posters and signs in the traditional Montserrat design this typeface and rescue the beauty of urban typography neighborhood of Buenos Aires inspired Julieta Ulanovsky to that emerged in the first half of the twentieth century. Montserrat 03TYPOGRAPHY SYSTEM is a Google font. RATIONALE th This typeface comes in three variants and evokes the modernist style of the early 20 century. Montserrat really shines for short pieces of all caps and the geometric Typographic hierarchy is another form of visual hierarchy, a key information. Typographic hierarchy creates contrast between simplicity of the letters. In lowercase, Montserrat, is still a pretty nice font with a nice large x-height and a lot more character than Arial or Helvetica. sub-hierarchy per se in an overall design project. Typographic elements. There are a variety of ways in which you can create a hierarchy presents lettering so that the most important words are sense of hierarchy. displayed with the most impact so users can scan text for PRIMARY FONT MONTSERRAT MONTSERRAT PRIMARY FONT TYPE EXAMPLES Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ SECONDARY FONT MONTSERRAT abcdefghijklmnopqrstuvwxyz ALTERNATIVE FONTS Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Figures 01234567890 Special Characters !“§$%&/()=?`;:¡“¶¢[]|{}≠¿‘ «∑€®†Ω¨⁄ø𕱑æœ@∆ºª©ƒ∂‚å¥≈ç