THE OVERSEAS SCHOOL OF COLOMBO BRAND GUIDELINES 2 // 26 CONTENTS BRAND GUIDELINES SECTION 1 | INTRODUCTION , MISSION , VISION SECTION 2 | MASTER LOGO DESIGN GUIDELINES These guidelines describe the visual and verbal elements that The OSC brand, including the logo, name, colors and identifying SECTION 3 | TYPOGRAPHY SYSTEM represent OSC’s corporate identity. This includes our name, logo elements, are valuable assets. and other elements such as color, type and graphics. Each of us is responsible for protecting the school’s interests by SECTION 4 | COLOR SCHEME Sending a consistent and controlled message of who we are is preventing unauthorized and/or incorrect use of the OSC name essential to presenting a strong, unified image of our school. and marks. These guidelines reflect OSC’s commitment to quality, consistency SECTION 5 | OSC STATIONERY and style. SECTION 6 | CORRECT LOGO PLACEMENT