System Flexibility Tagging Use a static P&G Corporate logo in the top right corner of a TV end-frame. This is a competitive branding strategy and helps build awareness and trust in P&G and our portfolio of brands. It is not intended for the viewer to consciously see the P&G logo or distract from the primary brand logo. Neuro testing has shown unconscious processing of the P&G logo provides a bene昀椀t and this format has the best impact on single brand copy, maintaining overall copy effectiveness. It should be used for TV and streaming digital. Please refer to the TV Copy Tagging Guidelines which are available on P&G BrandStore or contact the Brand Manager, Brand Design or Communications Manager. 49 P&G Corporate VIS ID Guidelines