System Flexibility Citizenship Lead with Love Lead with Love is the consumer-facing campaign umbrella over all of citizenship efforts (Sustainability, E&I and Community Impact). Our goal is to aggregate and amplify the reach and visibility of our efforts; to initiative a worldwide movement based on action and love; and to galvanize our partners, our people, our brands, our communities, our customers and our consumers to join us. The Lead with Love VIS ID brings to life the individual efforts of our company, our brands and our consumers, that come together to make a positive difference. These VIS ID elements are unique to the Lead With Love campaign and should not be used elsewhere. See the full Lead with Love guidelines for more VIS ID details. Contact P&G design managers for assets. 39 P&G Corporate VIS ID Guidelines