System Flexibility Animated Assets Animation activates our system in digital FLIP ANIMATION STORYBOARD formats. The overall style of our animation is natural in movement and speed. Animation uses the circle to tell a story using color, pattern, logos and photography. Content for the animation can be customized to support a speci昀椀c topic or to tell a more overarching P&G story. Animation may also use color or pattern only with the P&G logo. Two styles of animations have been created: • Flip Animation: Flips through content in smooth transitions and resolves to the ROTATING ANIMATION STORYBOARD P&G logo. • Rotation Animation: Revolves the circle in a 昀氀uid movement revealing new content and resolving to the P&G logo. Templates are available for the 昀氀ip and rotating animation. See page 60 for contacts. 47 P&G Corporate VIS ID Guidelines