0.3 Headline Every organization has a specific visual identity, and each element of its communications contributes to the overall impression people have of it. These guidelines have been created by Chermayeff & Geismar & Haviv to help define and standardize the Panda Global visual identity. The pages that follow explain the essential elements of the identity system and demonstrate their correct use across a broad sampling of applications and media. Many of the standards depend on relative size, proportion and position. These have been developed through careful consideration of many factors, both functional and aesthetic. Adhering to the spirit of these graphic design standards will ensure continuity, a high standard of quality, and a clear, consistent visual identity for Panda Global. Introduction Panda Global Identity Guidelines I ntroduction 0.3