Brand Voice • Simple • Fun • Authentic • Semi formal • Familiar • Charismatic • Solutions oriented • Responsive • Engage • Educate • Fulilment • Delight • Convert • Inform • Charismatic • Conident • Relatable Content Pillars | Pg. 9 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass Personality To n e Language Purpose
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