Images As a startup we want to build trust with our users and we feel one of the best wats to do this is to be authentic and show the people behind the scenes. Our photography should always be taken naturally and should include members of the team when possible. When using images for communications avoid using desing elements on them and post them as they are with little to no editing or effects. This is to showcase the authentic/real side of our brand. Creative Visuals | Pg. 31 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass