Typography Clear typography helps people focus on what’s most important. Be sure you use our typography in a way that supports industry standards for accessibility. Simplicity is key, so our typefacesshould be used to make designs clean,crisp, and legible. Good typography can help build a visual hierarchy, make text easier to read, and communicate a brand’s personality. Pass uses typography to bring character and context to our products and communications. Visual Identity | Pg. 17 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass Focus on the user Build for everyone Build from white