Colors Color is an instantly recognizable and important element. Applying Pass’ core color palette will help create strong visual communication in everything from creative visuals to illustration and iconography. Primary Colors For the most part, white the colrs above should be all you need. If you do need additional colors for your project, you can use darker tones to help you balance primary and supporting palettes. Visual Identity | Pg. 13 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass #1DBC86 #282F3A