PAT H WAYS Visual Identity Guidelines 3 Contents The logo / About the logo and its meaning .................................... 4 The logo / Logo colour variations ............................................. 5 The logo / Safe area and minimum sizes ....................................... 6 Colours ..................................................................... 7 Typography / Main typefaces ................................................. 8 Typography / Secondary Typeface ............................................ 9 Graphic elements ........................................................... 10 Additional branding .......................................................... 11 Contact .................................................................... 12