Peace Corps Brand Book

BRAND IDENTITY GUIDELINES May 2016

TABLE OF CONTENTS Page 3 Maintaining Our Brand’s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What to Avoid Page 9 Office & Country Use

MAINTAINING OUR BRAND’S INTEGRITY The following guidelines Guidelines for using The Peace Corps has approved the use of the name provide the Peace Corps the Peace Corps name and logo and logo in the cases set forth below. All other uses staff with general rules on of the Peace Corps name and logo require approval of the use of the official Peace The Peace Corps name, seal and logo may D/C and OGC. The following uses are approved: Corps logo. It is the be used exclusively to designate programs responsibility of the Peace authorized under the Peace Corps Act, which • Educational institutions may use the Peace Corps Corps staff and Volunteers may include Peace Corps recruiting and Third name and logo in connection with their participation to follow these guidelines Goal activities. in specific Peace Corps programs (such as Paul D. in connection with such Coverdell Fellows and Peace Corps Prep Programs). use. For any questions not The Peace Corps name, seal and logo, or any covered in these guidelines, colorable imitation thereof, may not be used • Volunteers may use the Peace Corps name and logo please contact by third parties for commercial or fundraising in connection with Volunteer primary and secondary pcbrand@peacecorps.gov purposes, or for promotion or endorsement of projects with the approval of their respective Country such third parties or their respective officers, Directors. employees, goods or services. Third parties may be authorized in writing to use the Peace Corps • Volunteers and Trainees may use the Peace Corps name and logo in connection with fundraising name and logo on their business cards, emails and activities for the benefit of the Peace Corps or other official communications during service, but only for other authorized purposes, as provided in the in connection with their Peace Corps service and for Manual Section. the purposes of accurately identifying their position to interested parties. Country Directors must approval Please refer to Manual Section 321 for full all such uses. guidance regarding the use of the Peace Corps name, seal and logo by personnel and third • Returned Volunteers may not use the Peace Corps parties logo after their service ends, except it may be used in connection with activities authorized under the Peace Corps Act.

THE PEACE Our logo has been redesigned to focus on the elements in our previous design that best represent our CORPS LOGO mission and vision and to simplify the overall design to work well in today’s digital media landscape. Brand Colors PANTONE 281 C PANTONE 200 C R0 G33 B71 R183 G18 B52 #002664 #B71234 C100 M85 Y5 K20 C3 M100 Y66 K12 File Usage The zip file with the following logo formats is available on the Intranet. PNG: RGB color PNG files have transparent backgrounds and are used for online and digital media. EPS: Vector EPS files in CMYK or Pantone PMS are for all professionally printed materials. The graphic mark combined with our agency name JPEG: RGB color JPEGs are for creates the official Peace Corps logo. online and digital media. Peace Corps Brand Identity Guidelines | 4

LOGO We now have three logo design layouts that were created to optimize marketing and media OPTIONS opportunities. See below for guidance on how to best use each layout. Primary Logo The primary logo is designed to provide optimum visibility of the mark and name. This layout should work well for the majority of opportunities and is considered our standard logo. Vertical Logo The vertical logo was designed for instances when horizontal space is limited. Banner Logo The banner logo was designed for narrow horizontal spaces and to maximize our name recognition in longer format layouts such as event banners and website ad banners. Peace Corps Brand Identity Guidelines | 5

CLEARANCE Our logo should not be crowded or placed too close to the edge of a page. The minimum & SIZING required clear space can be determined by using the “P” of the logo as shown. The minimum size for each logo layout has been determined to maintain design integrity and legibility. Clearance Minimum Size Never use a size under 0.73 inches for print, or 144 pixels for electronic communications. Never use a size under 0.5 inches for print, or 144 pixels for electronic communications. Never use a size under 1.5 inches for print, or 144 pixels for electronic communications. Peace Corps Brand Identity Guidelines | 6

COLOR The Peace Corps logo is available in three color formats. Each format serves a particular FORMATS need and should not be used beyond the recommendations provided below. Full Color Format Black Format Use on plain white backgrounds or Only use this format when photos with a clear light/white area color is not an option White (Knock-Out) Format Only use against a full color photo, pattern or solid color Peace Corps Brand Identity Guidelines | 7

WHAT TO Presenting a clear and consistent brand is crucial to building recognition for our mission and AVOID protecting our image and reputation abroad. Please do not alter the Peace Corps logo in any way. Do not rotate the logo. Do not distort the logo Do not reposition the composition in any way. elements and do not change the typeface. any way. Do not add additional graphic Do not place the color logo Do not use unapproved elements such as drop on any color other than colors or change color shadow, outline, glow, etc. white for the background. arrangement. Peace Corps Brand Identity Guidelines | 8

OFFICE & Office and country name placement is prescribed below. Please only use the logo format, font sizing, and COUNTRY USE alignment as shown, whether the country name appears in English or another language. Translations of “Peace Corps” should now appear below the English logotype following the same format below. Office Identification Treatment Country Identification Treatment Use the “P” in Peace Corps to Use the “P” in Peace Corps to determine determine the placement and the placement and font size (half of “P”). font size (half of “P”). The office The country name treatment should name treatment should appear appear in Gotham or Arial Regular type- in Gotham or Arial Regular type- faces (not bold) and in all caps as shown faces (not bold) in Title Case above. Follow the same guides for trans- lations and non-English languages. Peace Corps Brand Identity Guidelines | 9

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