4 © 2019 Peloton, Peloton Interactive, Inc. All rights reserved. Peloton, 125 W 25th St, 11th Fl, New York, NY 10001 DO • Use Peloton imagery from our press page: press.onepeloton.com • Incorpor ate the Peloton logo and ™ symbol in your marketing materials consistent with these guidelines. (br ochures, emails, social media, website, etc) • F or hotels, gain visibility with riders who travel frequently by joining Peloton Hotel Finder (hotelfinder.onepeloton.com). Click ‘Add your H otel’ to complete a web submission form. • Get written or electr onic approval for all marketing outside of these guidelines b y reaching out to [email protected] • Get written or electr onic approval to use our name and/or logo in any materials that will be sent t o the media by reaching out to [email protected] DON’T • E dit any Peloton imagery (adding graphics or other types of visuals, etc.) • Imply or state that y our facility is an exclusive provider of Peloton Bikes. • Ref er to or suggest any kind of official partnership between the two br ands without the explicit written or electronic approval of a Peloton VP. • Use our name or logo on external hotel signage, interior hotel wa yfinding signage, or fitness center entr ance signage. • Use our logo as wall ar t (unless approved in writing or electronically). • Displa y Peloton imagery in a more prominent manner than your own company br anding or in any way that would mislead consumers as to the natur e of your facility’s relationship with Peloton. • Use the following language when r eferring to Peloton Bikes at your facility: • “ official Peloton partner” • “ spin studio” • “P eloton studio” • “ spin bike” • “ spinning classes by Peloton” BRAND VOICE COMMERCIAL MARKETING DO’S AND DON’TS