EXTENDING THE HORIZONTAL GRID A single extention box can be added to the grid to adapt for POS and other executions. This box should house all the content and messaging needed for the respective media. Extension box for content Refresh- ment “Now” Image Cue “Now” Image (Can LIVE FOR NOW grid lockup Over) “Now” Image Refreshment Cue “Now” Image (Logo Over) LIVE FOR N W BRAND GUIDELINES 76
Pepsi Brand Book Page 60 Page 62