ADDING TYPOGRAPHY - STEP 1 The alignment of the “LIVE FOR NOW” tagline is critical to successful executions of the grid. Start by adding “NOW” to the bottom 3 boxes, making sure that each letter (or logo) is horizontally and vertically centered within its respective grid box. Vertically equal distance. Horizontally Horizontally Horizontally equal distance. equal distance. equal distance. LIVE FOR N W BRAND GUIDELINES 55