THE GRID - VERTICAL LAYOUT BLUEPRINTS The vertical grid compositionally follows the same conventions of the horizontal grid. It is also made up of (1) Pepsi refreshment cues and “Now” Image (2) imagery that captures the excitment and fun of “now”. Product “Now” Image Box (Can) “Now” Product “Now” Image Box Image (Refreshment Cue) LIVE FOR N W BRAND GUIDELINES 48