EXTENDING THE SINGLE LINE HORIZONTAL GRID A single extention box can be added to the grid to adapt for POS and other executions. This box should house all the content and messaging needed for the respective media. Extension box for content Product “Now” Product “Now” “Now” Image “Now” Image Box Image Box Image (Can) (Refreshment Cue) LIVE FOR NOW grid lockup LIVE FOR N W BRAND GUIDELINES 78
Pepsi Brand Book Page 62