THE GRID - SINGLE LINE HORIZONTAL LAYOUT BLUEPRINTS The single line horizontal grid compositionally follows the same conventions of the horizontal grid. It is also made up of (1) Pepsi refreshment cues and (2) imagery that captures the excitment and fun of “now”. Product “Now” Product “Now” “Now” Image “Now” Image Box Image Box Image (Can) (Refreshment Cue) LIVE FOR N W BRAND GUIDELINES 50