42 LIVE FOR N W BRAND GUIDELINES The language of Live for Now campaign (across all mediums – Film, POS, digital, OOH, Social Media, etc.) should be conversational and fun. Our language isn’t heavy-handed. At every touch point, Pepsi is a spark of refreshment (like the drink itself). Encouraging people to have fun, enjoy a delicious Pepsi and make the most of every possible experience happening NOW. TONE AND MANNER WE DO: t4QFBLDPOWFSTBUJPOBMMZ t6TFGFXFSXPSET SBUIFSUIBONPSF WE DO NOT: t4QFBLJODMJDIÏT t(FUDIFFTZ t5BMLBCPVU1FQTJJOXBZTOPIVNBOEPFT
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