26 LIVE FOR N W BRAND GUIDELINES CAMPAIGN IMAGERY - “NOW” PHOTOGRAPHY LIVE FOR NOW is all about the excitement of living in the moment. Each photo that populates the grid should feel like a captured moment of real people as they’re making the most of now. Each image is an experience people want to be a part of. Our photographs are never staged or generic. They are: AUTHENTIC CANDID LIVELY FUN YOUTHFUL GLO B AL MISCHIEVOUS UNE X PECTED MAKING THE MOST OF NOW