36 LIVE FOR N W BRAND GUIDELINES LIVE FOR N W LIVE FOR N W LIVE F R N W LIVE FOR NOW TAGLINE CORRECT USAGE: The Globe Logo replaces the “O” in “Now” only. Futura STD Bold - All Caps. INCORRECT USAGE: Do not use a different font weight for the tagline. INCORRECT USAGE: Use the Globe Logo to replace the “O” in “For”.