48 LIVE FOR N W BRAND GUIDELINES “Now” Image “Now” Image “Now” Image “Now” Image Product Box (Refreshment Cue) Product Box (Can) The vertical grid compositionally follows the same conventions of the horizontal grid. It is also made up of (1) Pepsi refreshment cues and (2) imagery that captures the excitment and fun of “now”. THE GRID - VERTICAL LAYOUT B LUEPRINTS