66 LIVE FOR N W BRAND GUIDELINES Vertically equal distance. Horizontally equal distance. The left sides of the “F” and “L” should be vertically aligned The right sides of the “E” and the can should be vertically aligned ADDING TYPOGRAPHY - STEP 3 Add the word “LIVE” to the upper box of the grid, making sure to keep it horizontally and vertically centered within its respective box. Add the word “FOR” to the left middle box also making sure to keep it horizontally and verticall centered in its box. “LIVE” should be left justi " ed with the “F”, and the tracking and kerning should open the letters to where the right edge of the “E” is vertically aligned with the right side of the can.