Chapter 7: Application Outlook 317 35 game developer for breaking copyright law. Furthermore, in the World of Warcraft, the characters are not allowed to have names similar to those appearing in the game. With personal content, privacy may always be compromised, and content relating to games is no exception. The game data – game his- tories, saved games, game characters – may be sensitive. Their mone- tary value may be considerable, as in the case of the online game 36 Second Life, discussed earlier. In eBay, a popular Internet auction site, there are game characters and valuable items offered for bidding. Such virtual economy has rapidly developed around online games, and a considerable amount of money is involved. 37 Habbo Hotel is a similar web service, targeted at youngsters and offering chat, games, and other entertainment using a hotel-like meta- phor. Habbo Hotel can be considered a kind of virtual doll’s house: the idea is to develop your own virtual characters, and to decorate your own room. Habbo Hotel uses habbo coins, virtual money that can be purchased with real money. Habbo coins can then be used to enhance the experience, for instance decorating the room with virtual furniture, or buying a virtual pet animal. To summarize, games are an important domain, both from the business perspective and from a personal content point of view. The development in the gaming domain is particularly fast, and one may well expect to see some novel forms of GEMSing personal content appearing from within the playing community. 7.5 Other Domains So far we have discussed obvious domains of personal content; these are domains familiar to many researchers and practitioners in academia and industry. Next, we introduce a few less featured domains where personal content has a role to play. In domains such as these the importance of personal content may be boosted rapidly and unexpect- edly in the near future. 7.5.1 Personal Training To keep in mind that personal content truly lives not only on traditional computer-based domains, but also on consumer devices that are not 35 http://www.usatoday.com/tech/news/2004-11-11-marvel-sues-over-avatars_x.htm 36 http://www.ebay.com/ 37 http://www.habbo.com/