72 Personal Content Experience: Managing Digital Life in the Mobile Age Usually content that is created for personal purposes is defi nitely not targeted for large audiences. Home movies of kids’ birthdays are created for personal use, maybe shown to friends and sent to Grandma. Garage bands, on the other hand, may only be famous for a handful of people but can suddenly gain signifi cant audiences through the Internet. Sometimes the content that we have created for personal purposes may still be interesting to larger audiences, either directly or indirectly. This may happen if the content itself is directly interesting to many people, such as a clever remix of a pop video. Indirect interest may come about in cases where the content is captured for personal use but also benefi ts others through the network effect. For instance, when the fi rst user feeds a brand new CD into her ripping software, she has to fi ll the song names. The rest of the users then receive the names via 16 a Web service, such as freeDB. The fi rst user provides additional information that directly benefi ts others. She also benefi ts indirectly in the form of song names that other people have entered for other CDs. The Web 2.0 movement is creating various kinds for applications for the management of personally contributed data. We believe many of these applications will be ultimately benefi cial for personal content management in the sense we have discussed in this book; however, in general, the application wave has just started to move in that direction. To conclude, personal content should ideally be kept clear from any rights management and payment issues, unless the users so desire. Or, if such mechanisms are used, they should be made easy enough to be handled transparently for most tasks. The Creative Commons licensing scheme, as described above, comes closest to this ideal of the technologies we have seen so far. It allows expression of rights from the creators’ point of view with simple terms, and once a rights scheme has been chosen, it may be automatically used in subsequent similar works. 3.6 GEMS, a Tool for Modelling Personal Content Experience Throughout this chapter, we have learned that personal content is a phenomenon with implications to many areas of technology. What we 16 http://www.freedb.org/