52 Personal Content Experience: Managing Digital Life in the Mobile Age 3.1.2 Creation and Usage make Content Personal According to the trivial defi nition, content can be characterized as: Content is everything that is inside a container. This is straightforward because if the mass memory is the container, then data stored inside it is content. In this sense, content is a broader term, which also includes data – data being an instance of content. However, in the context of this book, we take a different view to content. In multimedia and computing jargon, we tend to associate content with information closer to the human senses. For example, photos taken by you are considered content, whereas initialization fi les stored in binary format usually are not. As a consequence, we will start by characterizing content as: 4 Content is data that is targeted at human access. Thus, the key question in characterizing content is, “Who is primar- ily using the data?” If the data is mainly used by the computer for its internal operation, it is not content. If it is primarily used by a person, it is content. This is the predominant factor that distinguishes a fi le from a piece of content. From this we learn one signifi cant fact: whether a data object is content or not depends on the person dealing with the content. What is content to an administrator is mere data for an offi ce worker. There- fore, the defi nition is ultimately always subjective. We are still not happy with this defi nition. First, even though fi rewall logs are data to most of us, they are targeted at human access. This is because they are in a textual form, and their only purpose is to allow the administrator to check what is going on when, for instance, the network once again slows down dramatically. One additional aspect needs to be included in our defi nition: Content must be somehow meaningful to the person accessing it. Second, not all content is stored as single data objects. Several objects together can form a piece of content (for example, a playlist), or an object may be composed of numerous single objects (for example, a multimedia presentation with video, audio, and images). So, the next iteration of our defi nition of content is: 4 Our defi nition is in line with Boiko’s (2005, p. 4) defi nition, which states that “[. . .] content is information that retains its human meaning and context.” Further- more, the Merriam–Webster online dictionary defi nes content as “the principal sub- stance (as written matter, illustrations, or music) offered by a world wide web site” (http://www.m-w.com/)