4 Personal Content Experience: Managing Digital Life in the Mobile Age Indeed, while self-created content is an important type of personal content, it is not the only one. We assume that all content that you have interacted with and that is in your possession, is personal in nature (personal content is defi ned in section 3.1). The personal content experience is not only about creating and storing content, but is also 4 about enjoying it. Another important aspect of personal content experience is the relationship between the pieces of personal content and general data- bases, because storing the information in databases makes it possible to associate personal events and interactions with other events that have taken place. This opens up new horizons for defi ning what a personal content experience is, especially when people wish to relive past experiences. Content digitalization enables new ways to access memories and share them with other people. Sharing and experiencing together con- nects personal content tightly with communication in general. With the rapid spreading of mobile phones that enable instant sharing of experiences, we are currently witnessing one of the most remarkable transformations in human communication history and, at the same time, a fundamental change in personal content. Thus, we analyse these two emerging, heavily intertwined trends: 1. the increased mobility of people and their devices, driven by mobile communications and mobile devices for experiencing content; and 2. the explosive growth and increasing importance of personal content. Together these two trends are likely to fundamentally and persistently change many aspects of our daily lives. Content management is far from easy. The devices are not easy to operate, they do not connect seamlessly to each other, and infor- mation is all too easily lost, not to speak of all that navigation and browsing inside countless folders to locate a desired content object. There is indeed a need for further research and development in this area. 4 Contrary to common practice, we prefer the verb enjoy to consume. Enjoying cap- tures the essence of a wide variety of interactions with personal content, while con- suming has a passive tone to it.