26 Version 1.2 December 11, 2009 Logo overview Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo Composed of Cy an an d Magen ta P ref erred 2-color f or CMYK Pr ef erre d gr adient mark s fo r pr in t Composed of Cy an an d PM S Re fle x Blue pfi ze r_ cm yk _p os . eps pfi ze r_ 1c _p os . eps pfi ze r_ 2c _p os . eps P ref erred 2-color Use the pr ef er re d 2- color ve rs ion of the logo whenev er p ossible . Use the pr ef er re d 4- color ve rs ion of the logo when only CMYK printing is av ailable. Do no t us e co lo r logo s fo r re ve rs e back gr ound printing . Al te rnat e flat mark s fo r pr in t S cr ee n File nomenclat ur e C lear spac e M inimum size PM S Pr oces s Blue - Do no t reproduc e in ot he r colo rs . pfi ze r_ wh t_ re v. eps Alternat e 1-color Whit e Use the 1- color bla ck ve rs ion when the 1- color blue ve rs ion cannot be used . Use the 1- color white ve rs ion fo r al l re ve rs e back gr oun d printing . Use the RGB ve rs ion of the ar tw or k on scr ee n an d in digital applications . Th e clea r spac e ar ound ou r logo is equal to th e fu ll height of th e loze ng e shape. Th e pr ef er re d logo ca n be scaled down to a mini mu m height of 0.3 12 5" . Al wa ys maintain th e logo ’s as pe ct ra ti o when sca lin g. Th e al te rnat e logo s ca n be scaled down to a mini mu m height of 0. 18 75 ". Do no t re pr oduc e in other colo rs . P rimary RGB/Screen pfi ze r_ rg b_ pos.pn g .jpg pfi ze r_ bl k_ pos.eps Alternat e 1-color Blue Use the 1- color blue ve rs ion when a simplified mar k is re quir ed fo r pr emiu m item s, si lk sc re en, et c. Alternat e 1-color Black pfi ze r_ rg b_ po s. pn g Id en tifie r Back - ground Forma t .e ps ve ct or file fo r prin t .jpg RGB fo r scr ee n .p ng RGB fo r scr ee n po s re v Colo r 1c 2c cm yk blk wht rgb Alternat e RGB/Screen pfi ze r_ rg b_ re v. pn g 0.3125" 0.1875" General users c ommunications Professionals design agencies