28 Version 1.2 December 11, 2009 logo-themeline lock-up Use the lock-ups when applying the themeline to corporate marketing communications. This is the preferred lock-up for most applications. The logo is followed by the themeline, and the themeline is placed on the same baseline as the text of the logo. Place the first word of the themeline a distance of “P” from the right edge of the logo. Pfizer logo-themeline: lock-up configurations Pfizer Branding Guidelines / Visual i dentity / section 1: the masterbrand / the Pfizer logo-themeline Detail for spacing and alignment of TM General users c ommunications Professionals design agencies