16 MARKETING LOGO ALTERNATIVE It is for use only by the Marketing business unit at their discretion. The primary Phillips 66 corporate logo is the classic Phillips 66 shield or the shield with tag line. This logo is very recognizable in the marketplace and will reproduce cleanly and consistently on all forms of communications. Marketing has the ability to utilize both logos, as deemed appropriate. RETAIL BRAND 3D LOGO EXCEPTION This logo is preferred when accompanying retail marketing pieces. If the desired 3D look cannot be achieved or reproduced at a small size, use the corporate logo. CORPORATE LOGO This logo or the logo with tag line is required when working with all corporate communication pieces. The 3D logo is used as a Marketing exception.