BRAND GUIDELINES OTHER LOGO APPLICATIONS Using the logo on backgrounds We’re proud of our logo, so readability is essential . Only use the gradient logo on white, light gray or 100% black backgrounds . In situations where we don’t have control over the printing process, play it safe and use an alternate logo, even if the background is white . This is an acceptable use of the gradient logo If you need to put the logo on a busier image, Don’t force the logo onto an image or background on an image . choose the darkened version of the image and use that compromises its legibility . the white stroke logo . 31