BRAND GUIDELINES HORIZONTAL LOGO OUR LOGOS The highlight of the logo is the mark . It embodies the idea of moving forward, mentorship and togetherness . This is the VERTICAL LOGO company’s third logo, but we like to think it’s been hiding there the whole time . It’s a realization of everything we believe in . Note: For the most part, the logo will have the type and logo mark combined, but there are some instances when the logo mark can be used separate from the type . Exceptions usually occur with apparel, swag and LOGO MARK sometimes the website . 25