See our interview with Wes Bush Wes Bush Over 500 , 000 people have read his ‘ Product - Led Growth : How to Build a Product That Sells Itself ’ book and listened to the ProductLed Podcast . Wes Bush ' s journey is marked by a deep commitment to empowering businesses to thrive in an ever - evolving market . Through his thought leadership , he has become a beacon for companies seeking to harness the potential of their products to drive organic growth , foster user engagement , and build lasting relationships with their clientele . Founder of ProductLed