See our interview with Kyle Poyar Kyle Poyar Kyle Poyar is the creator of Growth Unhinged , a weekly newsletter delivering software growth insights to 80 , 000 + subscribers . With 15 years of experience helping startups scale , he now works 1 : 1 with startups and scale - ups as a full - time solopreneur specializing in growth advising and pricing and packaging consulting . Previously an Operating Partner at OpenView ($ 2 . 4B AUM ), Kyle partnered with portfolio founders on scaling revenue from $ 1M to $ 100M + ARR — and his team coined the term " product - led growth ." He also served as a Director at Simon - Kucher & Partners , the leading consulting firm in pricing strategy . Creator of Growth Unhinged