See our interview with Alex Theuma Alex Theuma After 11 years of sales experience in IT , Telecoms & Cloud , Alex Theuma started a blog on SaaS called SaaScribe . This soon caught on , and he built a powerful network across the SaaS founder and investor community . The blog led to the creation of the first - ever podcast on B2B SaaS , called The SaaS Revolution Show . That led to the first exclusively SaaS - themed meetups in London , Dublin , and Berlin . Since then , SaaStock has become the biggest B2B SaaS Conference in Europe . It has become the world ’ s most impactful conference for SaaS founders on the journey to $ 10M + Annual Recurring Revenue and beyond . Founder SaaStock