S 01 | Ep 19 IBM ' s Winning Formula Anthony Coppedge talks about what agile selling really means in practice , and it is not standups and sticky notes . Anthony ' s model is built around shifting managers from directing to serving , replacing the quota - at - all - costs mentality with a genuine focus on client value , and using aggregated feedback as actionable intelligence rather than just decoration . The caterpillar - to - butterfly metaphor he uses for organizational change is one of the better framings in the series : same DNA , radically different expression , entirely by design . He also makes a distinction that cuts through a lot of noise in the sales world . Real agility asks better questions rather than having better answers . If you are running purely on metrics without validating them against direct feedback from the people closest to the problem , Anthony argues you are guaranteed to be wrong about something important .