S 01 | Ep 46 Navigating Cultural Differences and Consensus in the Retail and Multi - Location Space Market Daniel Melkersson , former CEO and current board member of PinMeTo , a location marketing platform serving global retail giants like Starbucks , H & M , and DHL , joins the show to share what it takes to build a successful B2B tech company from Sweden . In this episode Daniel reflects on his unconventional path from band member and experience agency founder to leading a SaaS company now operating in 120 countries . He explains how PinMeTo grew by first dominating the Swedish market before pursuing global brands , using a disciplined outbound sales strategy to break into enterprise accounts . Daniel discusses the art of selling to marketers , including the importance of showing customers their own problems visually rather than describing them in abstract terms . He shares how PinMeTo built a multicultural sales hub in Gdansk , Poland , and why strong customer success has been a bigger competitive advantage than chasing the latest technology trends . Daniel also offers a candid take on why European companies should think carefully before pouring resources into the US market . He closes with a piece of advice he lives by personally and professionally , which is to never be afraid to try something new , even if it means starting from scratch .