See our interview with Andy Cunningham Andy Cunningham Andy Cunningham is the founder and president of Cunningham Collective and the author of the bestseller “ Get to Aha !: Discover Your Positioning DNA and Dominate Your Competition ”, which was recently featured in Times Square . Andy has played a key role in the launch of numerous technology categories and products , including the Apple Macintosh she worked on with Steve Jobs . Author , Founder & President of Cunningham Collective